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Event Management

CEG: Professional Creativity in Event Design & Delivery.

"From innovative inception to extraordinary execution"

HISTORY:
Founded in 1984 the Creative Event Group (CEG) evolved to become one of Australia's pre-eminent, multi-discipline sports, promotional consultancy and event management companies.
CEG has designed, marketed and managed in excess of 200 individual sporting, cultural and promotional events, and marketing campaigns throughout Australia and Internationally.

CEG specializes in designing and developing innovative mass participation, corporate awareness and media aligned events for and on behalf of Charity organizations, Government Departments and Corporate clients.
CEG can develop sporting events through to special functions and marketing programmes with creative flair, which exceed clients' expectations and demonstrates our commitment to creativity, integrity and professionalism.

  • Event Design & Management.
  • Project Management & Implementation.
  • Sponsorship Procurement & Client Management.
  • Sports & Product Marketing Consultancy.
  • Media, Corporate, and Govt. Liaison.


Selected Project Achievements:

  • Designed & project managed over 175 major state, national & international triathlon series & multi discipline events.
  • Devised and co-ordinated nationally sponsored events & promotional campaigns for:
    • Nestle, Reebok, Uncle Toby's, Schweppes, Commonwealth Bank, Nike, Thredbo Alpine Resort & other national brand companies.
  • Consulted on integrating sponsorship leveraging & event marketing:
    • Clients: Reebok. Commonwealth Bank. Repco. Coca- Cola. REV Milk.Uncle Toby’s
  • Designed and project managed the REV Walk. (3 years )
  • Designed and conducted the Great City Cycle Melbourne. ( 2 years. )
  • Designed and implemented Triathlon World Championship winning bid documentation.
  • Designed and produced Mt. Bike Duathlons.
  • Event Manager Victoria’s 150th. Fun Run.
  • Developed Victorian Regional Masters Games concept.
  • Managed Powerade Stokehouse Swim. (4 years)
  • Event Manager Australian Masters Games (Melb).
  • Event Manager Australian Corporate Games: ( 4 years.)
  • Designed, marketed and implemented Thredbo Alpine Challenge. ( 3 years)
  • Designed & Managed Lombok ( Indonesia) International Triathlon. (2 years)
  • Consulted on Resort marketing & event concepts throughout Asia.
  • Strategic product & promotional marketing for nationally recognised brands.


Total Event Management:

  • Design, production & management.
  • Strategic planning & logistical implementation.
  • Marketing & communication.
  • Sponsorship and client management.
  • Media negotiations and implementation.
  • Staff recruitment, volunteer training & co ordination.
  • Financial & budgetary responsibility.
  • Contract negotiation & fulfillment.
  • Systems design & development.